When I accidentally discovered e-cigarettes while browsing around online, I was immediately captivated.
As a former smoker, it intrigued me that the act of vaping an e-cigarette seemed so similar to the ritual of smoking a tobacco one. For me, as with many ex-smokers, that ingrained psychological ritual had been just as hard to give up as my physical addiction to nicotine.
So I had to know: could electronic cigarettes really deliver a decent nicotine hit along with the pleasurable experience of smoking? And without all the cancer-causing horrors contained in tobacco smoke?
Hunched over my computer with a stash of Redbull Sugarfree, I spent hours fiendishly researching.
I trawled through online forums flooded with stories from people who had beat their cigarette addiction by going electronic, and were now experiencing easier breathing, lower blood pressure, and a higher quality of life.
I read the results ofÂ scientific studies that showed e-cigarettes to be a safer, healthier alternative to tobacco smoking.
The more I learned, the more excited I became. I kept thinking, “Why aren’t more people doing this?!”
I thought the answer had to be that not enough people know aboutÂ electronic cigarettesÂ for them to be very popular. Personally, I’d never seen anyone in public with an e-cigarette -Â but plenty of people huddled on corners and outside pubs, puffing dutifully away at their cancer sticks.
After trying my first e-cigarette (inside! 🙂 ) and realising with delight that they do work to replicate the experience of smoking, the inspiration to start a business for these fantastic products was overwhelming.
After all, starting a business is much more rewarding when you wholeheartedly believe that your product or service can be a force for good in the world!
So that’s why Genecigs was founded. Pronounced to rhyme with “Genesis”, the company’s mission is to bring all Australian cigarette smokers the opportunity for a new beginning.
Why? Because we all deserve better than:
- Struggling and depriving ourselves trying to give up smoking
- Feeling bad about ourselves when we fail
- Being forced outside to smoke and being looked down upon by others
- Having to pay high cigarette taxes because there seems to be no other choice
- Not being able to enjoy a full, healthy life
Which is why the Genecigs Mission is this:
To make tobacco cigarettes a relic of the past by promoting the awareness and availability of electronic cigarettes in Australia.
And that’s why we’re here. Long live the e-cigarette!!